Cambridge or Bristol
FocalPoint Positioning is an exciting start-up, backed by some of the biggest names in the tech industry and we are on a journey to revolutionise the positioning, navigation, and timing of smartphones and vehicles. We have created technologies that have rewritten the textbooks on how GPS works and are looking for talented scientists and engineers to join our team to help bring our products to the world.
Location: Flexible/Remote - (travel to offices Bristol/Cambridge and other sites may be required)
Hours of work: 40 hours per week
Job Reference: FPP/VPM
Our vision is simple: To improve every positioning solution
We believe that GNSS is one of the marvels of the modern world and here at FocalPoint, we are on a journey to revolutionise the positioning, navigation, and timing of smartphones, wearables and autonomous vehicles.
So what do we do? We have improved GPS levels of accuracy to the nearest centimeter whilst also focussing on battery efficiency and low-cost production.
How do we do this? Our ground-breaking tech teams have designed patented software that is pushing the boundaries of modern technology.
Backed by some of the largest names in the global tech industry, our Supercorrelation and D-Tail technologies can transform the capability of all GNSS systems worldwide.
Own the mission, strategy, budget and execution for all marketing initiatives
Lead growth marketing, brand marketing, product marketing and PR and Communications to ensure consistency across all touch-points
Develop a marketing vision and strategy for Europe, East Asia and North American regions to promote our product offerings
Support key commercial areas to drive a strong brand and increased product awareness whilst helping operational teams on their respective agendas using your direct customer and industry awareness
In collaboration with the Chief Commercial Officer (CCO) and other commercial owners, own the execution of all direct and digital channel customer acquisitions, optimising lead generation and devising strategies to deliver on FocalPoint’s commercial goals.
Own the delivery of a strong Public Relations strategy, raising both company and product awareness within our target industries.
Assist the Executive Team with product innovation, development and management for all market sectors including the support of testing and rollout of new product features, pricing and value propositions.
Oversee our external communication strategy with current and future investors, trade and industry journalists and industry bodies to ensure they continue to promote and improve a positive awareness of our company, brand, products and the broader industry.
Be a customer champion for internal teams, helping to bring rich, actionable customer insight to product and engineering teams
- Proven experience of developing Marketing and Communications strategies that support business growth, product development and brand value for B2B businesses across multiple customer segments
- Strong business acumen and a solid understanding of the dynamics of B2B tech marketing
- A passion for understanding emerging technologies, especially around the navigation and positioning environments and how they can be marketed and communicated within and outside FocalPoint
- Strong presentation skills and experience of articulating company information and business strategies, both externally to customers and industry stakeholders and internally to product and engineering teams, investors.
- Experience in building partnerships and relationships with proven ability to influence
- Ability to operate with agility and be comfortable to carve out a strategy where there is ambiguity
- Clear experience in empowering people to take thoughtful risks using every experience as an opportunity to drive a culture of innovation and growth
MBA or similar qualification in Marketing Management
Strong track record of building product and proposition growth strategies and plans
Strong communication and writing skills in English and ability to work across business lines, presenting to the Executive Team, investors, customers and other associates
Previous B2B experience essential, and experience ideally within a technological environment
Solid knowledge of SEO, web analytics and Google Adwords
Experience of speaking to the press and at public events
Ability to rapidly process information and understand and prioritise competing business needs
Your Development and Perks
Your development is equally important as we grow our organisation. We offer opportunities including appraisals, career development plans, training courses, feedback sessions through 1-2-1 meetings, knowledge-sharing and cross-training.
Our generous benefits package is impressive and might give our competitors a run for their money also!
5% matched contribution pension scheme
Company Options Scheme
Flexible working (remote working)
25 days holiday including bank holidays
Christmas - New Years off (our operations close over this period)
BUPA private healthcare
Bi-annual appraisals and remuneration reviews
Access to PerksAtWork
£2000 Recommend a friend
Are You Ready to Change the World?
Our people are at the heart of everything we do. Our successes are achievements driven by our employees.
And that is why our culture is about investing, cultivating and growing our people. We thrive on being trailblazers in the industry and in being honest and the best at everything we do, we will always lead the way in the industry.
Equality, diversity and inclusion is what we continue to build upon. We aim to attract diverse talent from around the world, ensure fairness and equality is at the top of our agenda and sustain an inclusive culture where everyone can grow and succeed.
Apply for the job
Send in your application for the VP Marketing role.